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Prinova to Showcase Trending Functional Solutions at SupplySide Global

Visitors can sample a mango clear whey protein beverage, a chocolate vegan protein beverage, a cocoa-enhanced brownie, and a paloma energy drink.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: InsideCreativeStudiov | Adobe Stock

Booth 5852

Prinova will showcase its functional nutrition capabilities at SupplySide Global.

Research from the specialist in premix, blends, and contract manufacturing suggests that 53% of consumers cite great taste as the primary influence on purchase. Prinova’s contract manufacturing capabilities will be showcased in a number of product concepts available to sample, including:

  • Peach Mango Clear Whey RTM Beverage, a light and refreshing clear whey concept that taps into the trend for clean-tasting, protein-packed options delivering functionality without the heaviness.
  • Chocolate Vegan Protein Blend RTM Beverage, a concept which includes Microfuse Pea Protein, a micronized pea protein that delivers strong solubility, smooth mouthfeel, and a clean plant-based profile. The protein is suitable for vegan or flexitarian consumers who are seeking both performance and indulgence.
  • Cocoa Enhanced Brownies, featuring Prinova’s Cocoa Enhancer, which intensifies cocoa flavors while enabling up to a 30% reduction of cocoa in most applications. This delivers cost savings and sustainability benefits without compromising on taste.
  • Paloma RTD Energy Drink, a mocktail-inspired energy beverage formulated with Prinova’s enhanced energy blend, featuring caffeine, panax ginseng, L-carnitine, and guarana seed extract to support increased energy, mental focus, and endurance. The drink is inspired by the growing sober-curious movement highlighted in consumer research by the company, offering a sophisticated and functional alternative to traditional beverages.

“SupplySide Global is the perfect stage to demonstrate our ability to help our customers turn emerging trends into successful market-ready products,” said Dan Force, vice president of innovative products at Prinova. “For example, in protein, consumer trends are driving innovation in new end-use market applications, and new protein ingredient technologies are often required. Prinova is partnering with protein ingredient manufacturers, third-party R&D facilities, and contract manufacturers to optimize new protein ingredients to meet the growing needs of the market. We’re also opening this network to our customers to fast-track commercialization and help keep pace with the trend. SupplySide Global becomes the venue where all these elements of the supply chain can come together.”

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